I occasionally write about B2B growth tactics and strategies that can be applied to businesses of all kinds.
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Surrounding Buyers In-Market: How to Generate Intent-Driven Leads
With the rise of account-based marketing comes a whole new plethora of technology vendors. Companies like 6sense use artificial intelligence to provide B2B sales and marketing teams with visibility into which leads/accounts are actively in-market (Ex. conducting research online) for products and services like yours. For companies with large marketing budgets, this is certainly an […]
How to Acquire Fortune 500 Users / Leads with Facebook Ads
Wow – I’ve spent a lot of time using Facebook, LinkedIn and Twitter ads over the last 5 years. Most of my paid advertising efforts have been focused on attracting and converting enterprise leads including fortune 2,000 and similar fast-growing companies. Although the title with fortune 500 is much sexier! This post is about my experience attracting […]
The Connected Salesforce: Leading a Marketing Revolution
According to the 2015 Content Marketing Institute Benchmarks, Budgets, and Trends Report, 86% of B2B marketers are using content marketing to strategically attract customers and drive sales. According to the same report, only 38% of B2B marketers felt that their content marketing initiatives were effective, down nearly 10% from the previous year. If marketers feel that […]